It seems 2018 has been the year to start a YouTube channel for celebs. From Rihanna to Victoria Beckham, Lorna Maseko to Karrueche, these are the celebs who are changing the game on YouTube.
It's great to see them sharing knowledge in a different space to what we're used to them in. Sure Naomi's a model and has probably spent one third of her life in front of a makeup artist but imagine how much expertise she's picked up in those weeks. And a former ballerina turned Martha Stewart? It all adds a different dimension to the YouTube content landscape.
These are the celebs who have taken the leap and started their own channels:
Famous for: Performing as Posh Spice in The Spice Girls and as a fashion designer
Date started: 24 November 2018
Posh Spice has long moved beyond her earworm music and is now the founder and at and designer at her namesake brand, Victoria Beckham. She officially launched her YouTube channel this November has already been posting beauty tutorial in between fashion collections and campaigns.
One of her most popular videos is her beauty series in collaboration with Estée Lauder.
What makes VB’s channel unique is her sly and lowkey humour.
When you do catch that she’s joking, it’s hilarious. It comes through mostly in her intros and outros that make her channel uniquely VB.
Famous for: Playing host on Top Billing and the ballet scene
Date started: 16 November 2018
Lorna’s channel has been around for a minute and functions as extension of her cooking show The Hostess.
In November she officially launched the Lorna With a Pinch of Salt where she started cooking in her own kitchen. What's helpful about Lorna’s channel is that she has different series listed in episodes, which are easy to follow.
While her channel does have a television format to it with obviously heavy production behind it, it's still entertaining. The self-proclaimed "hostess with the mostest" has enough energy to fill the room and there’s never a dull moment.
Famous for: Maintaining supermodel status and a being an advocate for diversity
Date started: 29 November 2018
“I’m opening up my life to YouTube. Action!”
These are the first words on Naomi Campbell’s YouTube channel with the hashtag #BeingNaomi. In the few episodes, she shared intimate details about her career and some details about her friendship with former president Nelson Mandela. Her channel debuted in time for the Global Citizen Festival: Mandela 100 to commemorate Madiba’s centennial celebration.
In her current episodes, Noami has curated significant moments of her life dating back to when she was a five-year-old performer. Set reminders or click on the notification bell. Just don't forget!
Famous for: Juggling a singer-songwriter career with politics as Barbados' ambassador and a makeup and lingerie mogul
Date started: 16 October 2017
Rihanna first appeared, as what we can now confidently call a beauty influencer, on the Fenty By Rihanna YouTube page a year ago when she launched the makeup brand.
This October social media was shaken when she started her Tuesday tutorials series, following the hit her Instagram story tutorials had become. We got a sneak peak on what makeup lessons by Rihanna would be like when she shared the video she shot with Vogue, and it was bliss from then onward.
While we have seen a little spurt of celebs launching new YouTube channels, there are other celebs who started early and contributed to the new set of content on YouTube.
Famous for: Actress and model
Date started: August 2015
Karrueche started her channel sharing snippets of her acting career. She soon began producing beauty and lifestyle videos.
We’ve seen her cooking with Kylie and how the “Karrueche Tran bun” is done, a workout video, and plenty of makeup tutorials courtesy of her ColourPop Cosmetics collaboration.
Famous for: Appearing on the reality TV series Keeping Up With The Kardashians and founding Kylie Cosmetics
Date started: November 2015
Kylie started a channel with the Unlock My World series of videos around the time she launched her app. We have seen her cook, do make up tutorials, spied on her friendship with her best friend Jordyn and as a mother. Her most popular video, with whopping 78 million views, is dedicated to her baby girl Stormi.
Who are your favourite YouTubers in South Africa? Chat to us here.
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