The world’s most popular fashion and beauty influencers are always luring us in with aspirational content on their Instagram pages. Beyond compelling us to double tap they often inspire many to seek the same lifestyle and to score lucrative deals with brands as well.
But once you’ve joined the app and generated a significant following, how do you know how much your work is worth and what you could monetise?
Your favourite influencers have probably already shared on their profiles or media outlets, tips on how to succeed in the influencer game. Google can be your friend in this instance as well, but the nifty way to think about your content creation in business terms can be seen through this online tool.
The categories taken to account are the number of followers, comments and likes, the level of engagement (divide your total number of likes and comments by the total number of your followers - then multiply by 100 to get the percentage) the number of posts from the latest 12 posts. And estimated earnings per post.
READ MORE: These fashion and beauty Instagrammers under 10 are taking over the influencer space
We know that many look at the influencer business as a numbers game and the influencers on this list are clocking them on all fronts. The prize metric or measurement said to rake in the coin is a high number of followers and engagement and it's interesting to see which influencers with a similar number of followers post seemingly more engaging content.
READ MORE: Why is everyone suddenly wearing this same outfit?
This is what this Instagram influencer calculator says about the top local and international influencers.
Kefilwe Mabote
Followers: 605 981
Likes: 78 675
Comments: 1 977
Engagement: 1.17%
How much could she be charging per post? R25 000 - R45 000
Mihlali Ndamase
Followers: 607 810
Likes: 460 097
Comments: 3 371
Engagement: 6.36%
How much could she be charging per post? R25 000 - R40 000
Lesego “Thickleeyonce” Legobane
Followers: 427 116
Likes: 71 333
Comments: 2 091
Engagement: 1.43%
How much could she be charging per post? Around R20 000 - R30 000
Crystal Kasper
Followers: 55 233
Likes: 13 072
Comments: 437
Engagement: 2.04%
How much could she be charging per post? R3 000 - R5 000
Thithi Nteta
Followers: 33 336
Likes: 10 611
Comments: 308
Engagement: 2.73%
How much could she be charging per post? R2 500 - R4 000
And these are international influencers:
Kim Kardashian
Followers: 133 170 834
Likes: 23 242 889
Comments: 189 696
Engagement: 1.48%
How much could she be charging per post? R3.5 - R6 million
Kylie Jenner
Followers: 130 804 779
Likes: 61 068 527
Comments: 1 119 936
Engagement: 3.96%
How much could she be charging per post? R3.5 - R6 million
Rihanna
Followers: 69 211 893
Likes: 25 989 173
Comments: 235 109
Engagement: 3.19%
How much could she be charging per post? Around R2 - R3 million
Jackie Aina
Followers: 1 180 740
Likes: 808 445
Comments: 7 366
Engagement: 5.76%
How much could she be charging per post? R30 000 - R55 000
Margaret Zhang
Followers: 1 029 748
Likes: 149 955
Comments: 1 149
Engagement: 1.22%
How much could she be charging per post? Around R30 000 - R50 000
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