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In February 2015, adidas launched ULTRABOOST, the ‘greatest running shoe ever’. Today ULTRABOOST return to the shop floor with more awesome innovations as it celebrates its Energy benefit and its awards winning BOOST technology.
Glorifying the ELEMENTS OF GREATNESS whilst capturing the urban lifestyle and culture of running, the new creative identity elevates ULTRABOOST in a clear, confident and captivating way. Its refreshed Primeknit upper design, enhanced Stretchweb that adapts to the foot’s natural movements regardless of its shape and an outsole that now features Continental Rubber™ to deliver unmatched traction and durability, make this the ultimate technical running item.
Furthermore, this season’s ULTRABOOST is undoubtedly the most stylish yet, inspired by the urban journey of iconic NYC landmarks. Elevated through the radiance of daybreak and a mix of shadows and light of this great city, it is a shoe that inspires all urban runners around the world to capture the greatest run in their respective cities.
The new ULTRABOOST is available from 1 December at all adidas retail stores, running retail specialists countrywide, as well as on adidas e-commerce site: adidas.co.za/running, at a recommended retail price of R2 499.
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