“No one should be comfortable in a size 14," says one comment in the ad. How does Orange Is The New Black star Danielle Brooks respond? "I sure the hell am."
Lane Bryant just dropped their new campaign titled #ThisBodyIsMadeToShine and the faces of this campaign are gorgeous famous women of different shapes and sizes that we often see on our screens.
Read more: Being skinny doesn't equal being healthy
Not so long ago media personality Lerato Kganyago voiced her disappointment on social media about how True Love magazine edited and photoshopped her curves so she would seem smaller and blemish-free.
Gabourey Sidibe has been the target of online hatred since she became famous. Model Ashley Graham has been told she isn't big enough to be called "plus size" and then shamed for losing weight after starting a new exercise routine.
We aren't just walking through the door, we are Breaking.It.Down!! No more shaming, trolling, hating. These bodies are OURS and we LOVE them! Flip the script on negativity and SHINE THROUGH!!!!!!! #aboutdamntime #slaysistaslay #bebold #bekind #beyou #lovetheskinyourein #ThisBody by @cassblackbird// Styling by @jordenbickham// Hair by @lacyredway// Makeup by @ladyalicelane #Repost @lanebryant ··· Shame? BYE. #ThisBody is made to shine. @gabby3shabby, @daniebb3, @theashleygraham, @candicehuffine, @alessandragl
Danielle Brooks wrote an essay for Glamour in 2015 about self love, acceptance, and the way Hollywood portrays the female body.
We are all too familiar with the fact that the standards to measure up to are almost impossible.
The moment you hear the words “fashion/model” you think: skinny, tall, long legs and no curves. But these women are changing the industry’s definition of beauty and are encouraging women to be more comfortable in their own bodies.
In the fashion industry, the term "plus size" is used for models who are size 8 and up. However, in the real world, most people would never think of a size 8 as plus size.
Watch the full commercial below:
All Images from Lane Bryant