A video of two unidentified men placing unbranded sanitary towels into Always Ultra packaging emerged on Twitter this week. 

The men appear to be employees of an illegal sanitary pad operation that sells a counterfeit substandard version of Always Ultra feminine hygiene products. 

Of course, this video shocked social media, and had several people questioning how long this has been going on.

In 2018, IOL reported that police discovered a fake sanitary towel operation in Durban, where they confiscated more than 500 boxes of counterfeit pads. This operation appears to be no different.

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People have also highlighted how unsuspecting people will be victims of hygiene-related diseases because of these counterfeit sanitary towels.

Other buyers were stressing over the ability to differentiate between fakes and the original product. 

However, those who have used the counterfeit were more than ready to dish out helpful information to help others identify knock-off pads.

They pointed out how the counterfeit flowery pack has only seven pads inside, while the original has eight. They say the fake pads are very thin and have wings that hardly stick to the underwear. 

Others revealed that using fake pads feels a lot like using a bathroom tissue because they are uncomfortable and eventually shred and dissolve like a wet tissue would.

“Once bought Always pads from these guys, the blood couldn’t even stay on that thing, it was as if I was using a tissue,” tweeted one.

Another woman who developed a rash after using the counterfeit pads detailed her distressing experience on Facebook.

She said that after buying and opening the sanitary pads she realised that they were decorated differently but assumed it was Always’ new packing.

“Within hours of wearing the pad, I could feel it shredding…bit by bit…I ran to the bathroom to check what was happening, and nothing could have prepared me for what I saw.

I got there, took off my pants and there was no evidence of a pad anymore, it was like I’ve put on multiple torn toilet papers,” she wrote. 

Women, sanitary pads, Scam,counterfeit goods,healt


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Another Twitter user who had bought the fake sanitary pads responded admitting that, she too, was once fell in the trap of this scam.

“I’m a victim of that, it does cause infections,” she revealed.

When Always was asked by a Twitter user where fraudsters get their packaging, they responded by asking for people with more information to reach out to their team. 

“We know how important it is to have products you can trust, and we take this very seriously,” they tweeted. 

In light of this, we reached out to the corporate affairs and citizenship leader for manufacture of Always Ultra Pads at Procter & Gamble Jeanne du Plessis, to gain some clarity on the matter.

Jeanne explained that the video "demonstrates the shut-down of a small counterfeit operation."

"We are putting checks in place with police across the supply chain to serve consumers in South Africa (sic)," she revealed.

Jeanne added that they "directly supply all major retailers in the country with [their] products, which is why South African women and girls can be assured of the authenticity of the products that they have trusted for many years."

The footage has sparked health concerns among South African people who menstruate. This is based on the fact that the manufacturers of Always Ultra pads are obligated to ensure that their products meet health requirements, whereas black market operations might be without sterile facilities. 

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