As we all wait for our next payday (yes we were warned about having to stretch our December salaries over what feels like three months in one), a refreshing campaign that actually encourages women to grow their body hair with pride has been started by Laura Jackson, a drama student from the UK.

While growing body hair as always been regarded as a no-no for women in society, the Januhairy movement seems to have been received really well as many people take to social media using the hashtag Januhairy, coupled with pictures of hairy legs and armpits.

READ MORE: Women who no longer shave are ditching the body hair stigma follicle by follicle and we're here for it

Here are some of the posts.

This one reads "It's Januhairy people, let your body hair shine [...]"

While this one read "I have been unwittingly participating in this movement this month, it's important that female body hair is normalised [...]"

According to Today, Laura had grown her hair for a performance but soon began to embrace the fuzz and decided to keep it. She then started an Instagram page called Januhairy and invited others to join the movement.

READ MORE: Woman stops waxing and shaving and embraces body hair

"After a few weeks of getting used to it, I started to like my natural hair" she captioned this Instagram post on the Januhairy page.

View this post on Instagram

Hi I’m Laura, the gal behind Januhairy! I thought I would write a little about my experiences and how Januhairy came about... I grew out my body hair for a performance as part of my drama degree in May 2018. There had been some parts that were challenging for me, and others that really opened my eyes to the taboo of body hair on a woman. After a few weeks of getting used to it, I started to like my natural hair. I also started to like the lack of uncomfortable episodes of shaving. Though I felt liberated and more confident in myself, some people around me didn’t understand why I didn’t shave/didn’t agree with it. I realised that there is still so much more for us to do to be able to accept one another fully and truly. Then I thought of Januhairy and thought I would try it out. It’s a start at least . . . I have had a lot of support from my friends and family! Even though I had to explain why I was doing it to a lot of them which was surprising, and again, the reason why this is important to do! When I first started growing my body hair my mum asked me “Is it you just being lazy or are you trying to prove a point?” . . . why should we be called lazy if we don’t want to shave? And why do we have to be proving a point? After talking to her about it and helping her understand, she saw how weird it was that she asked those questions. If we do something/see the same things, over and over again it becomes normal. She is now going to join in with Januhairy and grow out her own body hair which is a big challenge for her as well as many women who are getting involved. Of course a good challenge! This isn’t an angry campaign for people who don’t see how normal body hair is, but more an empowering project for everyone to understand more about their views on themselves and others. This picture was taken a few months ago. Now I am joining in with Januhairy, starting the growing process again along with the other wonderful women who have signed up! Progress pictures/descriptions from our gals will be posted throughout the month. Lets get hairy ?? #januhairy #bodygossip #bodyhairmovement #happyandhairy #loveyourbody #thenaturalrevolution #natural #hairywomen #womanpowe

A post shared by Januhairy (@janu_hairy) on

The Januhairy movement is not only creating a platform to encourage women and everyone really to be accepting of hair growth on the female body but is also raising funds for Body Gossip, which is an education program that aims to change the way young people view body image. 

And we love it!

While we're at it, we'll be leaving the hair on our nipples, under our nose and wherever else it grows to just do it's thing.

Sign up to W24's newsletters so you don't miss out on any of our hot stories and giveaways.