"You run like a girl" or "you throw like a girl" are common insults we’ve all heard or said at one point.

In the spirit of celebrating Women’s Month, Always™ launched the #LikeAGirl campaign. the campaign aims to help girls, especially as they enter puberty, feel proud and confident when they do things #LikeAGirl.

While most people associate the term "like a girl" with weakness and negativity, this Women’s Month we're kicking-off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond.

Tweet, take a picture, shoot a video or send a message to take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult, but that it means to be strong, talented and downright amazing.

A new survey by Research Now revealed that the start of puberty and their first period mark the lowest moments in confidence for girls.

Harmful words can add to that drop in confidence. As part of the new #LikeAGirl campaign, Always™ partnered with award-winning documentary filmmaker, Lauren Greenfield, to conduct a social experiment to see how people of all ages interpret the phrase #LikeaGirl.

See the incredible results below:


Key Findings:


- More than half of girls (about 1 out of 2, or 56%) claimed to experience a drop in confidence at puberty.

- Lowest confidence moments for girls were when puberty started and when they got their first period; a close second were starting middle and junior high school.

- Girls who saw a drop in confidence during puberty are more likely to claim they started puberty either before or after their friends.

- The advice most females would give to their younger selves is "you’re not alone" and "you’re not as awkward as you feel."

Like a girl

- The majority (89%) of females aged 16-24 agree that words can be harmful, especially to girls.

- Only 19% of girls have a positive association toward the phrase"like a girl"

- More than half (57%) of females think there should be a movement to change the negative perception of the phrase "like a girl."

Survey Methodology

The Always Puberty and Confidence study was conducted using the Research Now panel that surveyed 1300 American females from 16 to 24 years of age.

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