Apparently the old method of communicating is no longer good enough.

Well at least according to the creators of this app, which translates the things your partner says to help you "better" understand exactly what she's trying to say.

According to The Telegraph, Ezaki Glico Co, a giant confectionery company released the app called Kope earlier this month, which was created as a platform to "encourage partners to share responsibility of raising children" as well provide access to different kinds of parental advice.

Which doesn't sound too bad at all, that is until the website used to promote the app, explained to prospective app users, the difference between the male and female brain and how they both process things differently, causing conflict.

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"As the male brain and the female brain are different in terms of the structure of the circuits and signals, their output will differ even if they get the same input”.

They then went on to add some advice for fathers looking to translate the mothers of their children's feelings. They described in detail eight patterns of behaviour, which according to them, women and mothers in general tend to have.

Thereafter they translated these behavioral patterns to what they assume the women were actually trying to say.

One of these, as an example, was, when a woman says "It's pointless for us to remain together", which is translated to "How do you feel about me?" While the statement "This is really hard" is translated to "You need to express appreciation for what I'm doing".

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The app, which was developed by women at the confectionery company but headed by relationship expert and author of the book "How to handle your wife", Ihoko Kurokawa, received huge backlash from Japanese women who felt like the app was disregarding what women say.

One poster on social media read that the app was "“openly displaying disdain for women based on the notion that you don’t have to take what women say seriously but show some sympathy or gratitude as a gesture”.

Which is absolutely true. 

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Instead of encouraging men to learn to communicate effectively with their partners, they are allowing men to assume that there is a simple solution to whichever problem their wife or partner is experiencing, and that is to show sympathy.

Almost as if women are "needy" or only driven by their emotional capacity.

The company in question has allegedly changed some parts of the apps and issued the following statement: “We take customers’ opinions to heart and make efforts every day to improve”. 

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