Twitter and Facebook users are blasting Checkers after a picture was shared by a customer showing an in store Mother's Day display. 

The picture circulating on social media shows a the store's 'Gifts to WOW MOM' display stocked with, wait for it, cleaning supplies.

Needless to say many people found the display confusing, demeaning and definitely not in the spirit of Mother's Day.

READ MORE: 10 beauty and skincare gifts to shop for Mother's Day

Was this just a marketing stunt? 

The supermarket, which falls under Shoprite Holdings Ltd, was quick to respond to the allegation that they had deliberately placed cleaning supplies on the display, and released a statement on its website. 

READ MORE: OUR GUIDE: What to get your stylish mom for Mother’s Day

The statement reads that the Mother’s Day photo that went viral on social media was taken at the Checkers Van Der Lingen store in Paarl. The statement claims that it was taken while the store was in the process of moving a Mother’s Day display from the back to the front of the store. 

"The merchandise was moved and the posters were only moved afterwards." 

The store also posted pictures of what the display looked like after it was completed. 

Credit: Shporite Holdings Ltd

The company further acknowledged how the first picture may have been misconstrued and apologised for that. It further added "It was never our intention to put up a Mother’s Day display consisting of cleaning products."

READ MORE: Top tips for dad this Mother's day

Although many Twitter users jumped on the bandwagon of the first photo's backlash, some Twitter users didn't believe that Checkers would purposefully put up such a display.

Some users simply found humour in the display and suggested that Checkers do a similar display for Father's Day. 

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