Many things can go through your mind when you ask for a morning-after pill from a pharmacist.

Are they inwardly judging me? Do they think I had a lot of casual sex? Or that I am irresponsible and couldn’t be bothered to use regular contraception? 

These are some of the fears that run through some women's minds when they seek the morning-after pill.   

Emergency contraception brand ellaOne's new campaign, #MyMorningAfter seeks to confront the taboo, secrecy and the myths surrounding the morning-after pill and encourage women to openly share their experiences, according to women's lifestyle website Her.ie

READ MORE: The morning-after pill is effective

EllaOne began the campaign by conducting research to learn more about the concerns of women and possible barriers to getting the morning-after pill. 

The results revealed that participants felt embarrassed when buying the morning-after pill. The results also indicate that, of the 46 percent of the participants who had unprotected sex in the last year, only 27 percent of them took emergency contraception reports Bustle

Their study supports earlier research conducted by Family Planning Association that found that 52 percent of participants said they believe there is stigma attached to the morning-after pill.  

The brand has now established an open platform for women to share their experiences of buying and taking the morning-after pill in an effort to dismantle the stigma. 

Through workshops, social media and speaking openly and honestly about emergency contraception, they hope to show women that they are not alone. 

"I didn't want to look ashamed but the way they smuggled me into the side room almost made me feel like I should be," shares 24-year-old Leah on Twitter. 

READ MORE: 7 morning after pill side effects you should know about

We asked five South African women to share their awkward, funny or regrettable stories of the first time they bought emergency contraception. 

24-year-old Sarah says the first time she bought the morning-after pill was after she had tried sending her boyfriend to buy it for her.

"The condom broke and I was so upset with my boyfriend that I remained in the car and told him to go buy the emergency pill alone.

He came back without it because they wouldn't let him buy it for me. And when I went inside to go get it, I got lectured for 'sending a boy to do my job'," she said. 

22-year-old Thuli says she regrets taking the risk of falling pregnant because she felt ashamed of buying emergency contraception. 

READ MORE: Women are no longer embarrassed to keep and display their own stash of condoms

"I was so worried that I ended up buying a cough mixture instead. Thank God I did not get pregnant. But it was still a foolish decision because anything could have happened."

morning-after pill, contraception, advice, health

This is how some of our readers voted when we asked them if they have ever felt ashamed of buying the morning-after pill.

Health, advice, women, contraception

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