The result is a narrow idea of what feminine beauty should look like and an associated crisis in body satisfaction.
In recent years an “athletic ideal” – characterised by muscle tone and power – has emerged as an alternative conception of beauty. Female bodies on the track are as appealing as those on the catwalk.
This might be considered a good thing – a broader definition of beauty is more inclusive. More accepted body types, more body satisfaction, right?
From the perspective of former athletes, it’s a little more complicated than that.
Athletes are a useful population to explore in terms of the relationship between “athletic” and “feminine” ideals – they are exposed to both more than most women.
A recent study of 218 former athletes showed they found body image a difficult terrain to navigate. Gymnasts and swimmers, retired for between two and six years, were asked to identify what body changes they noticed, how they felt about them and how they coped.
Some former athletes embraced a new, less muscular body that emerged due to the retirement-induced reduction in training load.
Chelsea, a 26-year-old retired swimmer, commented:
With bulk and brawn confined to her former life, Chelsea rejoices in her increased sense of femininity. This suggests traditional conventions of feminine beauty remain the preference even for former athletes who often take pride in their physical strength and muscularity.
So, perhaps statements such as “strong is the new skinny” are overplayed and the feminine ideal remains powerful and difficult to resist.
Another finding was that the athletic ideal may be the alternative ideal, but it’s not necessarily a healthier ideal or one that will lead to a more positive body image.
Retired swimmer Abbey, 26, illustrated this point when she stated:
Although Abbey remains committed to an athletic ideal, she is unable to fulfil it now she is no longer an athlete. Accepting this is a difficult process and she still pines for her former body.
An athletic ideal may not exclusively focus on thinness but it still demands stringent diets and training regimes and it has been linked to disordered eating and exercise behaviours.
Ideals, by definition, aren’t healthy because they demand the unachievable: perfection.
Some athletes were torn between the athletic ideal and the feminine ideal, identifying with both and attempting to walk a tightrope between a sporty look and a feminine one.
For example, former swimmer Simone, 26, reflected:
And 25-year-old Carrie, a retired gymnast, echoed the “toned but not too toned” mantra:
Carrie and Simone desired athletic tone but not at the expense of conventional femininity. At the same time, they sought the thin ideal but not at the expense of an athletic look.
The athletic and feminine ideal represent two contradictory masters; to serve one is to reject the other. Finding the middle ground necessary to appease both is an almost impossible task.
It is naïve to view the athletic ideal as simply providing women with a different or new way to love their bodies; it might also provide a new way to hate them. The more ideals there are, the more ways there are to fall short.
Strong isn’t the new skinny quite yet. And, if it were, it would be nothing to brag about.