Advertising agency BBDO and Tulipán, a condom brand in Argentina, have launched a campaign aimed at promoting consent in sexual relationships.

For this initiative, the company developed a new box of condoms that require four hands to open its unique packaging, reports New York Post

READ MORE: Are ‘consent videos’ before sex the answer to #MeToo?

To open it, all four corners of the condom packaging have to be pressed by two people simultaneously to access the condom, thus promoting and prioritising consent in every sexual engagement. 

If you think consent is not that important a topic, you’ll be surprised to learn that many people do not recognise consent and don’t understand the severity of violating someone else's. 

In a shocking consent survey created by the Family Planning Association in 2018, nearly half of the 2 000 participants said they believe that once you are naked, you cannot withdraw consent, you are obligated to have sex. 

“Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship — pleasure is possible only if you both give your consent,” says Joaquin Campins of BBDO, according to Fox News

Watch how the condom packaging works below:

The campaign has garnered both applause and criticism on social media. Some Twitter users highlighted the fact that consent can be withdrawn even after opening the condom together.

READ MORE: Why can't we agree on what consent is?

Among the unimpressed, the theme was that the box can also be ripped or cut open and that rapists are not concerned about condoms anyway. While others pointed out the fact that the manufactures neglected to cater to those with disabilities. 

Optimists acknowledged that a single condom invention will not quell the sexual assault scourge, but applaud the company for seeking ways to educate people about the importance of consent.

The condoms will be released for sale later this year, however the company has already started handing them out for free to people in clubs and other public spaces. 

Would you buy the consent condom? Chat to us here

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