#StartStrong celebrates men who honour their heritage, family and grooming, while also adapting to the modern realities of life,” said Bakani Ntaisi, Vaseline Marketing Manager at Unilever.“We celebrate and commend men who understand they can be the positive role model to the next generation and men who know their grooming routine is the first ritual every morning that will give them the confidence needed to head out every morning and #StartStrong.” 

South African men on heritage

South African men honour heritage and tradition in their lives as they also navigate the modern world they live in, path their way to greatness and take on each day and leave behind a #StartStrong. The fusion of heritage with modernity is evident in the work of graphic illustrator Lazi Mathebula, MARVIN founder, George Matsheke and music entrepreneur, turned chef – Tebello “Tibz” Motsoane – all of whom embody the value of Heritage.

On family

Family is at the core of the South African man today as he forges his own path, sharing past experiences and values to serve as an example for future generations while helping young men #StartStrong. Former Skwatta Kamp member Siyabonga "Slikour" Metane and multi-talented actor Sthembiso “SK” Khoza - both fathers – know the importance of sharing those life lessons to help the next generation of men #StartStrong.

On grooming

Men today also understand that a grooming routine is the first step men take every morning to set themselves up for success and get the confidence to head out into the world, and #StartStrong. No one knows the value of a good cut, a sharp suit and smooth skin like style and grooming experts Siyabonga Beyile and Menzi Mcunu and Legends Barbershop Founder, Sheldon Tatchel.  

Images: Vaseline Men South Africa 

The campaign will be rolling out on television and digital platforms throughout 2018. Join the conversation by using the hashtag #StartStrong on Twitter, Facebook and Instagram.