Demetra Nyx says she does this in order to take away the shame that has been imposed on women because of their menstruation.

The 26-year-old “sex coach” posts pictures of her face covered in her own menstrual blood on Instagram with long motivational captions and it’s safe to say she has captured the hearts of at least some people who follow her.

Demetra believes that society makes women feel shame for this natural process in their body, and she wanted to do something extreme to show that there is no shame.

According to METRO, she had her first menstrual cycle when she was 12 years old and spent years hiding her periods from boyfriends and being extremely embarrassed every month.

She said since her change in her contraceptive method, she had to keep a watch on her cycle, which in turn encouraged her to look at the situation very differently and she has begun to embrace her menstrual cycle.

READ MORE: "I was ashamed of getting my period so I kept it a secret"

Dementra recently shared a video on her Instagram page and captioned it:

“Just a reminder that some days are so painful that all you do is cry and lie in bed but then some days you can cover yourself in blood and dance around the house and are about to launch your podcast and have moved to Southern California where it almost never rains and are making thousands of dollars talking to people about topics that freak most of humanity out and LIFE IS SO GREAT!

That is my reminder to myself. My reminder to you is that you can be whoever you want. And the people who love you will find you always. And the people who don't will leave. And you can say bye forever because it is way more fun being true to yourself!!!”

She also shared a photo with her face covered in blood, explaining why she loves smearing her menstrual blood on her face and made an oath to continue sharing these pictures every month to normalise menstruation.