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Our favourite fashion icon Tracee Ellis Ross has announced her hair care line created specifically for natural hair.
Tracee Ellis Ross is joining the few international beauty brands pushing the bar in the beauty industry to accommodate a wider range of ethnicities that are not conventionally catered for.
Tracee says her new line, called Pattern, is meant to “empower and nourish curly, coily and tight textured hair – 3b to 4c”.
“The paradigm how hair products are determined for their effectiveness is based on white straight hair,” says Black-ish star.
She adds that she and her panel tried 74 samples before a seven product range was finalised. “I wrote my first brand pitch in 2008, right when girlfriends finished – and two years of working with chemists,” says Tracee.
The line is set to launch on 18 September 2019.
Inclusivity has become a buzzword in the beauty industry, with few that are recognised with being credible in that regard. Tracee has positioned her range as specifically dedicated to hair textures that have been overlooked by mainstream brands, and there are other are brands in the beauty industry that have positioned themselves as the brands that cater to previously ignored consumers – thus dubbed inclusive.
READ MORE: 10 celebs who are embracing short hairstyles
These are the brands that have been acknowledged for an inclusive approach:
When Fenty Beauty released 40 shades of foundation after it launched in 2017, it was applauded for being inclusive and resulted in some fellow brands expanding their foundation shade ranges as well. The brand has now expanded its new foundation shades to 50 and retains its reputation as an inclusive brand.
U.S. beauty influencer Jackie Aina partnered with a mega beauty brand Anastasia Beverly Hills to create a ‘chocolate-girl friendly’ eyeshadow pallet. While Jackie received backlash from a pocket of internet users, she received resounding defense and praise for creating an eyeshadow pallet that caters for dark-skinned women in a way some brands didn’t.
READ MORE: Amanda Black, Unathi, J.Lo and other celebs resurrect the beaded wig look
The Black Opal beauty brand has defined its customers as black women. The brand recently announced that it’s expanding shade foundation shades for its specific customer from 12 to 16.
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