Our favourite fashion icon Tracee Ellis Ross has announced her hair care line created specifically for natural hair.
Tracee Ellis Ross is joining the few international beauty brands pushing the bar in the beauty industry to accommodate a wider range of ethnicities that are not conventionally catered for.
Tracee says her new line, called Pattern, is meant to “empower and nourish curly, coily and tight textured hair – 3b to 4c”.
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Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.?? ?? @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ?? ?? @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.?? ?? @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ?? ?? I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern
“The paradigm how hair products are determined for their effectiveness is based on white straight hair,” says Black-ish star.
She adds that she and her panel tried 74 samples before a seven product range was finalised. “I wrote my first brand pitch in 2008, right when girlfriends finished – and two years of working with chemists,” says Tracee.
The line is set to launch on 18 September 2019.
Inclusivity has become a buzzword in the beauty industry, with few that are recognised with being credible in that regard. Tracee has positioned her range as specifically dedicated to hair textures that have been overlooked by mainstream brands, and there are other are brands in the beauty industry that have positioned themselves as the brands that cater to previously ignored consumers – thus dubbed inclusive.
READ MORE: 10 celebs who are embracing short hairstyles
These are the brands that have been acknowledged for an inclusive approach:
When Fenty Beauty released 40 shades of foundation after it launched in 2017, it was applauded for being inclusive and resulted in some fellow brands expanding their foundation shade ranges as well. The brand has now expanded its new foundation shades to 50 and retains its reputation as an inclusive brand.
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Same shades, new finish and formula????????????! Our new #PROFILTRHYDRATINGFOUNDATION is a 1:1 match to our original #PROFILTRSOFTMATTEFOUNDATION 50 shades. So if you’re match is 400 in the original, then you’re 400 in our new hydrating, medium to full coverage, natural finish formula — perfect for normal to dry skin types! Get it online and in stores on AUGUST 15 at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP!
U.S. beauty influencer Jackie Aina partnered with a mega beauty brand Anastasia Beverly Hills to create a ‘chocolate-girl friendly’ eyeshadow pallet. While Jackie received backlash from a pocket of internet users, she received resounding defense and praise for creating an eyeshadow pallet that caters for dark-skinned women in a way some brands didn’t.
The Black Opal beauty brand has defined its customers as black women. The brand recently announced that it’s expanding shade foundation shades for its specific customer from 12 to 16.
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