• The Pull Up for Change initiative is about fighting for economic opportunities for black people.
  • In response to this, Kylie Jenner's beauty empire, Kylie Cosmetics, released the demographic numbers of employees at the company.
  • However, she is now is facing backlash for the lack of diversity among her Kylie Cosmetics employees.

The millionaire entrepreneur disclosed the number of black employees at her company as part of the Pull Up for Change initiative. Kylie Cosmetics representatives noted that 13% of its employees are black, 47% are BIPOC (Black Indigenous and People of Colour), 53% are white, and 100% are women-identifying.  

READ MORE: Black-owned beauty - It's time to Swiitch to brands that are made for people who are Black Like Me  

After stating they are proud of the diversity within the company, some comments came in saying "13%? Hire more." Another comment read, "13% is not enough when African Americans set the trends and standards in the beauty industry." 

Other comments also called out how few black models feature on the beauty brand's Instagram page. 

For someone whose career and image is based almost entirely on black features and black culture, Kylie's petticoat of how she actually feels about representation is certainly showing. If only she would stop stealing from black women and actually hire them. 

Compiled by Afika Jadezweni

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