With eyeshadow shade names such as Si'right, you have to give this major local retailer props for showing an understanding of their target market.  

Mr Price (MRP) is almost every South African woman's go-to for affordable trendy pieces - whether we're going to a birthday soirée or a date, there's always an item to pick for your occasion.

Perhaps this retail giant's most redeeming quality is, therefore, how it continues to democratise fashion and make it accessible to all - what one may not be able to afford at that four-letter Spanish store everybody loves, you may still get at an affordable price at MRP.

It's called Mr Price for a reason, right? 

Their clothes have always been affordable and now every woman gets to wear safe makeup without worrying about their skin getting ruined.

After all, part of the beauty of shopping is searching for the best value for your money. As I've said before; "in the (literally polluted) world of fast fashion, if the exact same garment is sold for R200 at one place and R2000 at another, a lot of us are more likely to go for the option that makes financial sense, unless of course, you're loyal to a particular brand. Both are totally okay."

READ MORE: This must-have winter outfit everyone's wearing proves that price tags don't affect how good you look 

So with the beauty industry booming now more than ever in Africa, it's about time consumers and industry experts - beauty vloggers and makeup artists alike - got even more affordable products available at their eyeshadow swatching fingertips. 

Yep, MRP's first-ever beauty brand, Scarlet Hill Beauty, is here! 

Introducing SA's most streamed female artist on Spotify, Durban-born Shekhinah, and makeup artist extraordinaire Lungile Thabethe, as their brand ambassador and head MUA respectively, Scarlet Hill declares that "linking these two personalities together was a stroke of genius - and we're not talking about their brushes." 

READ MORE: Whether you're a Maddy or a Rue, there's a Euphoria-inspired makeup look for you 

Mr Price also describes Scarlet Hill as "your go-to for bankable beauty you can totally afford," adding that "if you've got a next-level make-up obsession, fangirl over new products and are against animal testing, you've just made a friend for life!" 

Indeed, with lipstick selling for R39.99 and setting spray for R59.99, I think we're all in for a treat because everybody knows those Dis-Chem beauty hauls don't come cheap, therapeutic as they are. 

READ MORE: How to make your beauty splurges go further by buying more budget-friendly dupes

Personally, when it comes to makeup, I'm all about the tools, so my excitement about the range is the fact that I can now shop and replace lost and damaged brushes or blenders without even going out of my mid-month budget. 

For example, this 3-pack brush set goes for R79.99

scarlet hill beauty

This is what other friends of W24 had to say about their first impressions of Scarlet Hill Beauty:

I‘m very impressed by the packaging, it just looks like something you really want to own. The colours, fonts and graphics are so fun and vibrant, yet stylish. I’m excited to try out their blush palette and see how it’s pigment is on dark skin and how it applies overall. The brushes look high quality and fluffy, so I’m looking forward to try that too.
Phelo

Dark blush palette, R79.99

scarlet hill beauty

I love the different shade names as well as the mix of finishes of the eyeshadow palette. It has a more personal vibe to it, and believe it or not, people do actually follow the labels. The perfumes are super affordable, so I’m looking forward to trying those. The press-on nails are quite affordable, so I'm keen to play around with them. Overall, I’m super excited about Mr Price venturing into beauty. Their clothes have always been affordable and now every woman gets to wear safe makeup without worrying about their skin getting potentially ruined.
Futhi

EDT fragrance, R79.99 

scarlet hill

READ MORE: Shaved, shaped and slit - eyebrows through the ages  

The packaging is very beautiful. I especially love the eyeshadow, although I was quite let down when I swatched it and realised it was not as pigmented as I would have hoped. It seems the company has put a lot of effort into the aesthetics, but I would give up the pretty box any day if the product was of higher quality.
Anonymous
MRP launches makeup

Anonymous reviewer's swatches.

I think it’s a pretty good idea that MRP is going this route. I love the concept of a dual lipstick that they've now introduced because sometimes you want the same colour for different occasions and now you don’t have to buy two lipsticks to get it, which is amazing. I love the price of the cosmetics - considering the quality - it is something I could get into.
Bombeleni

Pucker Up lipstick duo, R59.99

scarlet hill beauty

Images supplied by Scarlet Hill Beauty by Mr Price

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