Local retailer is democratising makeup for trendy SA women and makeup artists with their first-ever beauty brand, Scarlet Hill
With eyeshadow shade names such as Si'right, you have to give this major local retailer props for showing an understanding of their target market.
Mr Price (MRP) is almost every South African woman's go-to for affordable trendy pieces - whether we're going to a birthday soirée or a date, there's always an item to pick for your occasion.
Perhaps this retail giant's most redeeming quality is, therefore, how it continues to democratise fashion and make it accessible to all - what one may not be able to afford at that four-letter Spanish store everybody loves, you may still get at an affordable price at MRP.
It's called Mr Price for a reason, right?
After all, part of the beauty of shopping is searching for the best value for your money. As I've said before; "in the (literally polluted) world of fast fashion, if the exact same garment is sold for R200 at one place and R2000 at another, a lot of us are more likely to go for the option that makes financial sense, unless of course, you're loyal to a particular brand. Both are totally okay."
So with the beauty industry booming now more than ever in Africa, it's about time consumers and industry experts - beauty vloggers and makeup artists alike - got even more affordable products available at their eyeshadow swatching fingertips.
Yep, MRP's first-ever beauty brand, Scarlet Hill Beauty, is here!
Introducing SA's most streamed female artist on Spotify, Durban-born Shekhinah, and makeup artist extraordinaire Lungile Thabethe, as their brand ambassador and head MUA respectively, Scarlet Hill declares that "linking these two personalities together was a stroke of genius - and we're not talking about their brushes."
View this post on Instagram
Get excited: MRP is doing beauty, baby! Say hello to Scarlet Hill, our game-changing new beauty brand, serving lipsticks, eyeshadows, fragrances and more for loads less. Shop the range now online & in selected stores now. @shekhinahd @lungilethabethe #mrp #scarlethill #scarlethillbeauty #beauty #makeup #mrpfashion #mrploves #mrponline #mrpinstore
Mr Price also describes Scarlet Hill as "your go-to for bankable beauty you can totally afford," adding that "if you've got a next-level make-up obsession, fangirl over new products and are against animal testing, you've just made a friend for life!"
Indeed, with lipstick selling for R39.99 and setting spray for R59.99, I think we're all in for a treat because everybody knows those Dis-Chem beauty hauls don't come cheap, therapeutic as they are.
Personally, when it comes to makeup, I'm all about the tools, so my excitement about the range is the fact that I can now shop and replace lost and damaged brushes or blenders without even going out of my mid-month budget.
For example, this 3-pack brush set goes for R79.99
This is what other friends of W24 had to say about their first impressions of Scarlet Hill Beauty:
Dark blush palette, R79.99
EDT fragrance, R79.99
Anonymous reviewer's swatches.
Pucker Up lipstick duo, R59.99
Images supplied by Scarlet Hill Beauty by Mr Price
Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.