Radiant South African actress, Natasha Thahane, will soon lend her dazzling smile to Garnier campaigns following an announcement that the vibrant young star is the fresh new face of Garnier Even & Matte.
The announcement was made at a special event in Johannesburg that also marked the relaunch of the much-loved Garnier Even & Matte brand.
The brand is boldly moving into the new decade with superior new formulas that harness the best that nature has to offer – including the strongest complexion and oil control range yet.
The brand might have been given a makeover, but in its appointment of Natasha as ambassador, it has continued its tradition of being represented by aspirational, yet relatable South African women.
This previously included renowned actress, producer and businesswoman, Connie Ferguson, and inspirational model, radio presenter and TV personality, Zizo Tshwete.
Theresa van Rooyen, Garnier marketing manager, says in this spirit, Natasha was a natural choice. “We chose the stunning Natasha because we wanted a truly South African woman who was deeply rooted in culture, and who was both inspirational and aspirational for young South African women. Natasha is natural and authentic, and truly represents what Garnier stands for as a brand – beauty that connects people,” Theresa explains.
These ideals resonate strongly with 24-year-old Natasha, who is deeply committed to working with young people as well as socially and environmentally conscious brands.
“I am passionate about students and want to make a difference in their lives. I also genuinely care about our planet and the state it’s in, and want to ensure that the next generation has a habitable, sustainable earth to live on. So it is important for me to work with brands that are committed to making a difference in our world. Garnier is such a brand. It is innovative, cares about people and the environment, and makes excellent products. Everything I do must be authentic for me and my audience, and Garnier is just that,” says Natasha.
The Soweto-born actress is best known for her roles as Enhle on the SABC 1 soapie Skeem Saam; as Amo Maake in the Mzansi Magic telenovela The Queen; as the lead character Kedibone in the feature film of the same name; and most recently as Katlego in the Mzansi Magic series Lockdown.
In her new lead role as brand ambassador, Natasha will specifically represent Garnier Skin Active Even & Matte. In this improved range, Garnier has created its most efficient skin care yet, with the fastest acting formula ever and a non-greasy texture for smoother, softer, brighter, more uniform skin.
Images: Supplied by L’Oreal