- Fenty Beauty founder Rihanna, announced this week that Fenty Skin will launch exclusively on fentyskin.com on 31 July 2020.
- This is her new, much-anticipated skincare line that she previously expressed she hopes will bolster her to billionaire status.
- The Fenty Skin Instagram account has already amassed 104K followers as fans await product reveals and early bird order opportunities.
We knew she would do it – we just didn't know when. Just three years after launching Fenty Beauty – a game-changing move for makeup – the award-winning fashion icon is now set to introduce the world to the "new culture of skincare".
Riri has only dropped one teaser so far – a video where she's seen lathering, cleansing and preening her bare face with three Fenty Skin products.
Rihanna has reportedly been working on Fenty Skin as far back as March 2019 when she filed a trademark with the United States Patent and Trademark Office. The beauty mogul is known for having a thorough, meticulous approach to all her business ventures – both beauty and fashion. Last year she revealed that she took over two years to create the Fenty Beauty Sun Stalk'r Instant Warmth Bronzer as she had every skin tone in mind.
Rihanna attends Fenty Beauty's one-year anniversary at Sephora inside JCPenney on 14 September 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Fenty Beauty)
In addition to making an industry-defining moment with 40 shades of foundation, Fenty released 50 shades of concealer in 2019 in order to ensure that her inclusive range keeps moving the needle for beauty and remains fit for all skin tones. And this April, Fenty Beauty released cream blushes and bronzers in no less than 17 shades, staying to true to their principle of making sure that everyone is seen.
READ MORE: Rihanna revealing new Fenty Beauty products on YouTube is all the lockdown makeup inspo we need
The Fenty Skin trademark will cover medicated and non-medicated skincare, soap, body care and personal care products (excluding colour cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.
In an interview with British Vogue, the 32-year-old businesswoman says: "Skincare [is] the truth. It either works or doesn’t. There’s nowhere to hide."
READ MORE: Rihanna wants to become a beauty billionaire with a new skincare line
Of course, with any celebrity entrepreneurial ventures, there is always a whiff of scepticism in the air. Remember Kylie Skin?
However, the Fenty Skin news has not been met with raised eyebrows – instead, well-groomed brows around the world are ready to be treated with whatever cosmetic innovation the 'Pose' singer may come up with. It's therefore clear that beyond her A-list status Rihanna has successfully established herself as a trusted beauty industry authority who's actually involved and hands-on in every process of her business rather than just serving as a face and a name for it.
We've said before that skincare is a delicate venture, as you're dealing with both dermatology (how the skin – with its existing concerns – reacts to the product) and chemistry (how the ingredients react with each other to yield optimum results). But with the anticipation of a high-end skincare range that forms part of the Fenty empire, there is no bated breath – just excitement.
In terms of product packaging, it would appear at first glance that Fenty is aboard the elegant, minimalist, understated train with the likes of The Ordinary, Glossier, Byredo, Clinique, Dermalogica and Alex Carro.
Fenty still does not yet ship to South Africa, but that shouldn't stop you from signing up to enjoy the early access festivities on 29 July 2020.
In the meantime, we suggest you also continue to support local with some of our fave beauty brands, some of which also sport minimalist packaging and design on their products too:
Chick Cosmetics
Sk.in
Swiitch
Suki Suki
Skin Creamery
Lulu & Marula
Nimue
Optiphi
Eco Diva
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