Rihanna's new Fenty Skin line has been eagerly anticipated by women around the world, anxious to see if the superstar can do for skincare what she's already done for makeup and lingerie. But Riri wants fans to know that her lines are always more inclusive than you'd expect and that Fenty Skin is intended for guys as well. 

READ MORE: Are concealer and foundation a man's new best friend? The rise of men wearing makeup as self-care 

The brand recently released a new promotional video, which features not only Rihanna and a bevy of diverse models but fellow artists ASAP Rocky and Lil Nas X – apparently all attending a pool party together.

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THE NEW CULTURE OF SKINCARE. FENTY SKIN drops July 31st exclusively on fentyskin.com! Sign up at fentyskin.com for early access to cop it before the launch ????

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Since the clip dropped Riri has been active on  her Twitter, posting nuggets of wisdom like, "Whoever told you skincare has a gender, LIED to you!" and "The true sin would be leaving my guys out! Not up in here!" 

She also revealed she's been working on Fenty Skin for over two years, perfecting formulas and creating packaging that is kind to our planet.  

Finally, she shared a picture and a video of her and ASAP Rocky captioned, "that’s right baby [Fenty Skin] is for my fellas too! No matter who you are, you deserve to have great skin!" 

She promises more product details are soon to come, and given the brand officially launches on 31 July 2020, we're sure guys and gals everywhere are getting excited. 

Story by TCA. 

Compiled by Phelokazi Mbude

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