The fashion designer has recently launched the first products in her beauty range. And although she's planning to expand the collection, she just wants people to celebrate their appearance rather than try to turn back the clock.
She told Britain's Grazia Magazine, “It's not about trying to look different or any younger. I'm not going to be coming with products that say they'll get rid of wrinkles. We should celebrate who we are and be the best, most powerful version of ourselves. We should all celebrate each other and, as women, be stronger together.”
After showing at London Fashion Week, that has since concluded, and launching an eye wear brand, this Victoria Beckham quote echoes in the VB brand, “I want to create solutions for real women head to toe, inside and out. It is all about making my community feel like the very best versions of themselves.”
The ethos of Victoria Beckham Beauty has been clear on the onset and the primary place beauty enthusiasts can encounter this is on its Instagram account, laced with affirmations.
The beauty brand not only positions itself as one that caters to diverse women but it also produces its products through cruelty-free methods and uses recycled packaging materials.
"We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty," the brand notes on Instagram.
View this post on Instagram
We are focused on making the most sustainable choices for our products and shipping materials. Wherever possible, we use post-consumer and recycled materials and minimal plastic. However, we believe we can do better. We are actively engaging resources to incorporate even more post-consumer materials, ocean-bound plastic, and refillable packaging into production. We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty. #VictoriaBeckhamBeauty #NotPerfect
The VB beauty range includes eye shadow pallets, 'lid lustres' and eyeliners with lip and skin products.
Compiled by Phelokazi Mbude.
Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.