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This week our focus is on skin care and creating a flawless complexion. Glowing, plump, healthy-looking skin is what we all crave. And yes, this can (yes it can!) be achieved at any age.
At the moment we are just loving the new campaign by Lancôme, promoting the Advanced Génifique youth activating concentrate, is an anti-aging wonder product. The campaign focuses on loving your age no matter the number: be it 35 or 65.
We are so obsessed at times with looking 18 again we forget that loving your age and taking care of yourself can be the most rewarding and beautiful thing there is. #LoveYourAge
For the first time, Lancôme unites four of its ambassadors in a single campaign. Advanced Génifique, the first step of all Lancôme routines, is the inspiration. A cross-generational and universal beauty step, it is the radiance treatment that reveals a woman’s aura. Kate Winslet, Penélope Cruz, Lupita Nyong’o and Lily Collins: the four actresses each embody a facet of this happy beauty that Lancôme offers to all women.
Review
This week we were lucky enough to review this fabulous product. Here is the first of 3 reviews:
Advanced Lancôme Génifique Youth activating concentrate
“When you reach the age of 40 particularly, you start to REALLY notice the condition that your skin is in. Not just the lines and the wrinkles, because those can be attributed to many good years of laughter, but the actual feel and condition of your skin. When I started with Lancome Génifique I was feeling optimistic because with the price tag it’s bound to be a great product, I can tell you after a week of using it, it is more than that. This product is an investment in your skin.
My skin feels incredibly smooth and baby soft – like the feeling you get after a good facial. I have noticed a few pimples that have broken out – I’m hoping that it is my skin adjusting to the product, if not I’m prepared to have a few pimples for younger looking skin.
I saw almost immediate results and every day that I have used it my skin has felt firmer and smoother and overall my skin looks more radiant and hydrated. I use the product morning and evening after cleansing and it comes, as most serums do, with a user-friendly self-feeding dripper that has a twist/click and load mechanism I have not seen before.
I’m not so sure how long this bottle will last me as I’m sure I’m putting more on my skin than I should. But the feeling it gives my skin is addictive.
The product contains a small amount of alcohol, which makes no difference to me - but it contains no parabens which is a huge plus for me.
I have already received a number of compliments from friends who know me well on how my radiant complexion. It is definitely the best serum I have ever used and I imagine this product is much better on more mature skin, 35 years plus, and I would say that it is bordering on miraculous. The only negative is that it does not come cheap, but I am a believer in investing in your skin, and that makes this product worth every cent. I will definitely purchase it again and I am keen to see the long term effects it has on my skin.” – Catherine Stone, Food24 restaurant editor
For more reviews and news on the campaign visit:
Shop the product at their Pop-Up Shop
And visit Lancôme's Facebook Page
