Sure, many of the weddings that trend online are often of people with established content creation or entertainment track records, but that’s not what lands them on trending status. Most of the wedding content on social media has a strategy, one that can be easily applied by anyone to create an impactful social media moment. 

READ MORE: Here are 4 of our favourite wedding gowns from recent weddings

These are the ‘digital strategies’ we’ve spotted from social media stars who’ve landed on our feeds.

Hashtags 

Minnie Dlamini’s #BecomingMrsJones tag inspired many to follow suit and document their wedding journeys in similar ways, introducing an infinite version of becoming Mrs’ including #BecomingMrsM. 

Hashtags are a great way to curate your own content in a unified thread and  to build a community around that thread of content. Choose a unique hashtag for your specific wedding journey to achieve this, but, it would be good to ensure you use other hashtags that will make you visible in wedding and bride communities.

Other examples include#mduwedshappy and #vuyowedskopano:

And the wittily #ifinkiloveyoumorris from Lucie Fink and Michael Morris:

Documenting the journey

Documenting the events leading to your wedding not only creates a story people can follow but it also provides an opportunity for you to post regular content and attract a wider audience to virtually witness your big day. 

Whether you will be hosting brunches, lunches or dinners, or even bridesmaids' sleepovers or bridal showers, documenting these moments will create an archive of memorable moments you can share with your friends and followers who aren’t able to be physically present.

From posting matching bridesmaid attire, behind the scenes snapshots, to moments of the traditional wedding, this is how these brides have popularised their wedding days using social media.

Cassie Instagram
Cassie on Instagram Stories

The creation of the wedding dress

Many of us remember the details that went into making Priyanka Chopra’s 11 632 Swarovski crystal dress and Sophie Turner’s 350 hour dress. Other brides have also shared how their dresses were made. 

READ MORE: Game of Thrones star, Sophie Turner's Louis Vuitton wedding gown took over 350 hours to make 

See how this black organza train dress was created: 

READ MORE: WATCH: How Priyanka Chopra's wedding gown was made 

Photography 

In the digital age all things are driven by visuals, photography has never been more important. When sharing your wedding content with your friends online you might dream of a professional camera capturing all the moments but this may not be practical or even necessary – unless you’re among the likes of Minnie Dlamini or Dineo Langa (Neé Moeketsi) with TV crews following the journey.

Using your cellphone camera to capture the candid moments may prove to be more engaging and inviting to the community you’re trying to build around your big day.  

Feast your eyes on this beautiful, quirky and personalised pictures and videos shared by these brides:

Cassie on her Instagram Stories
Cassie on her Instagram Stories

IGTV and YouTube have also also played a part in sharing packaged wedding videos: 

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