5-year-old North West, mom Kim K and gran, Kris Jenner star in the latest Fendi campaign called #MeandMyPeekaboo, says Harper's Bazaar.

The campaign celebrates the 10 year history of the Peekaboo bag. Which looks like this:

The bag comes in a range of styles.

It's a proper family affair as the video is set to Kanye’s song Love Lockdown. 

READ MORE: WATCH: Kim Kardashian is afraid to fall asleep in her own home 

3 generations @fendi #MeAndMyPeekABoo

A post shared by Kim Kardashian West (@kimkardashian) on

Three generations of women, just owning it. 

Love those boots. 

KK + FF = ??

A post shared by Kim Kardashian West (@kimkardashian) on

READ MORE: Backlash over Kim K straightening North West's hair - who owns straight hair?

Kim also shared this beautiful image on Twitter, quoting Fendi's reason behind featuring their family, “The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women. In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family" - Silvia Venturini Fendi."

And on the back of the news of Kylie Jenner covering Forbes' America's Women Billionaires issue, I'd say they are all pretty powerful. 

Images: Twitter and supplied

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.