4 inclusive SA lingerie brands to opt for in light of Victoria's Secret fat and transphobic comments
Victoria’s Secret's woes following the chief marketing officer’s comments about trans and plus size models persist. Since the Victoria’s Secret show was filmed on 8 November 2018, the lingerie brand has been accused of countless mishaps.
First off, Victoria’s Secret is accused of being transphobic, fatphobic and perpetuating a negative body image.
This after Ed Razek, the chief marketing officer of Victoria’s secret parent company, L Brands, and executive vice president of public relations at Victoria’s Secret, made the following comment in an interview with Vogue: “Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy” – in addition to other controversial comments.
Forbes reported that L Brands has lost more than two-fifths of its value this year, with a decline of more than 4%. Even after reports that Victoria’s Secret was resurrecting their swimwear line, tension around the brand continues.
Amid this controversy, many have thrown in Rihanna's lingerie brand as an alternative to Victoria’s Secret.
If you are looking for lingerie or swimwear in South Africa, that is more inclusive lingerie, here are a few options.
Founded by Gugu Nkabinde, this underwear line is skin-coloured underwear for black women in five shades, ranging from a tan looking “elewa” colour, to a deep brown in the colour “runako”. Here's what City Press had to say about her business - Finally! Gugu Intimates offers underwear for brown skinned girls.
This “pro-brown skin” underwear line was founded to address the gap in a nude underwear market that didn’t always include darker skin tones. Gugu Intimates is available in select stores in Gauteng, Harare, New York and online.
Thabooty’s Underwear & Shapewear
Thabooty's Underwear & Shapewear, by none other than media personality Thando Thabethe, has taken it upon itself to change the way women perceive and feel about underwear and shapewear.
Bra size's range from an A cup to a D cup and lingerie bottoms from a small to a XL size. Shop Thabooty’s collection here.
Distraction by Bonang
This August, Bonang released the lingerie line she modelled on her Instagram account.
Bra sizes range from 32A up to 36DD and bottoms from XS up to XL. Yes, Bonang! This collection is available exclusively at Woolworths.
This swimwear brand dedicates itself to diversity and body positivity. According to Nude Wear, its swimwear line is exclusively produced in Cape Town, and the brand has committed itself to ethical production and sustainable development.
Nude Wear offers reversible swimwear designs for a “seamless fit for every body type”. Shop here.