The theme is Leader of the Pack - so anything to do with the joy of playing cards is a go.
Of course the annual Durban July is supposed to be about the races. Yet, most end up focusing on one thing, and one thing only... the fashion.
So we will follow suit and do the very same.
Here are a few of the best outfits seen so far today:
Celebs like Bonang and Jeannie D opted for Gert-Johan Coetzee dresses.
Nomzamo in Hervé Léger by Max Azria.
And while many nailed sophisticated elegance, others preferred fashion that is quirky, cool and super creative.