There are so many gems in eGoli where you can find the best SA fashion.
Because a lot of us are used to a mall culture, you may not always find it the most convenient way to shop - as most of these are standalone stores dotted around the metropolis – but it’s well worth taking the various trips.
A lot of us tend to work, eat and entertain ourselves in our chosen zones. For instance, you’ll hardly ever catch me further north than Sandton, south of the CBD, east of Norwood and west of Auckland Park.
But whether you're new to Jozi or just passing through, here are some shops I've visited or have received rave reviews from friends I trust:
Auckland park (44 Stanley)
Best for ultra-feminine dresses if you have a special occasion like a wedding, day at the races or an elegant soiree.
If you want to stand out in a crowd, you’ll find an eclectic mix of bold colours and prints including accessories and second-hand clothing. Very budget-friendly.
Recently spotted on Emma Watson, these statement pieces are made using locally manufactured ropes and trinkets.
Did you see the matching oxblood suits RhaRha Lombard and Petite Noir wore when they won the most stylish couple award last year?
Technically not a purely South African, the fashion pieces are a combination of ethically-sourced African materials and contemporary silhouettes.
Maboneng (The cosmopolitan)
Stop by here for the most luxurious tea experience including loose leaf teas, accessories and candles from the continent. Perfect for gift-giving.
Any accessories addict will love her clutches, shoes and more for an effortless mix of vibrant African prints and urban culture.
Drop in here for style masterclasses and modern vintage items that fit perfectly with the latest trends.
One of my favourite stops, you’ll find local brands like Selfi, Black Betty Design and Heart & Heritage.
If comfort is usually the dealbreaker when you’re choosing something to update your wardrobe, you’ll find something beautifully-constructed here.
I’m still saving up for one of Laduma Ngxokolo’s Xhosa-inspired knits. I may have a buy a pair of his socks to tide me over.
For something avant-garde but completely wearable, you can’t go wrong with her sculptured designs and bridal gowns.
This lifestyle concept space specialises in art, design, fashion and music. They’ve stocked brands like L’Mad and their offering changes every few months.
I’ll just list a few of the local designers they stock: Amanda Laird Cherry, Coppelia, Fundudzi, Sies.
Probably everyone has included one of their bags, pouches or accessories in their birthday gift wishlists. Leather in the most vibrant colours never looked so good.
Expect non-conventional gender-fluid designs that have beyond our shores also graced catwalks in London and international mag spreads.
If you’re after the ultimate white shirt, follow their Instagram account to find out when they will have more in stock.
Influencers to follow:
Also check out these Instagram accounts - run by some of my favourite fashion influencers based in Jo'burg for more hints on where to find that next ‘MADE IN SOUTH AFRICA’ must-have: