On the last day of the Coachella music festival, Kanye West launched his Church Clothes merchandise (or capsule collection if you’d like) at his Sunday Service show that reportedly had an audience of more than 50 000 people. 

According to Billboard, fans lined up for hours to by the limited-edition merchandise that includes a “Trust God” t-shirt, three types of sweaters, two types of sweat pants, a poncho and a pack of “Church Socks” and “Jesus Walks” socks – all ranging from R700 to R3 200.

Apart from his fans, Kanye had a number of industry friends and supporters present at the show – including Teyana Taylor, Chance the Rapper, Willow and Jaden Smith – and of course his family Kim Kardashian, North West and the other Kardashian-Jenners were among the attendees.

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His family, like the performers, dressed in varied shades of pink. Kim wore a rouched purple skirt with a high neck crop top, North's dress matched her mother’s outfit and had her hair in colourful braids. Kanye himself wore an oversized style t-shirt and pink cargo pants. In this glorious uniformity, it seems Kanye was basked in an abundance of love and support from family, friends and fans.

However, a different energy is seen on social media from people who reject showing Kanye such support. His recent Coachella show resurrected the debate of whether he should remain cancelled since sharing his support for U.S. president Donald Trump.

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Kanye has been seen wearing the controversial M.A.G.A (Make America Great Again) hat and the quote “slavery is a choice” is often attributed to him following his rant of TMZ, which resulted in much criticism.

Many have distanced themselves from Kanye and his comments, promising to relinquish their support for him. Making the headlines was Insecure star Natasha Rothwell saying she refuses to support Kanye “just because he's selling redemption dressed up in church clothes”.

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There has been consistent commentary on social media from people who maintain they are against supporting Kanye, especially since performing his Sunday Service show and accused of him of using black culture and Christianity to advance his career while supporting anti-black political policies.

Amid the huge backlash from the controversial rapper, there have been some fans who speak in support of the rapper.

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