On the last day of the Coachella music festival, Kanye West launched his Church Clothes merchandise (or capsule collection if you’d like) at his Sunday Service show that reportedly had an audience of more than 50 000 people.
According to Billboard, fans lined up for hours to by the limited-edition merchandise that includes a “Trust God” t-shirt, three types of sweaters, two types of sweat pants, a poncho and a pack of “Church Socks” and “Jesus Walks” socks – all ranging from R700 to R3 200.
Apart from his fans, Kanye had a number of industry friends and supporters present at the show – including Teyana Taylor, Chance the Rapper, Willow and Jaden Smith – and of course his family Kim Kardashian, North West and the other Kardashian-Jenners were among the attendees.
His family, like the performers, dressed in varied shades of pink. Kim wore a rouched purple skirt with a high neck crop top, North's dress matched her mother’s outfit and had her hair in colourful braids. Kanye himself wore an oversized style t-shirt and pink cargo pants. In this glorious uniformity, it seems Kanye was basked in an abundance of love and support from family, friends and fans.
However, a different energy is seen on social media from people who reject showing Kanye such support. His recent Coachella show resurrected the debate of whether he should remain cancelled since sharing his support for U.S. president Donald Trump.
Kanye has been seen wearing the controversial M.A.G.A (Make America Great Again) hat and the quote “slavery is a choice” is often attributed to him following his rant of TMZ, which resulted in much criticism.
One of my favorite of many things about what the Trump hat represents to me is that people can’t tell me what to do because I’m black— ye (@kanyewest) January 1, 2019
Many have distanced themselves from Kanye and his comments, promising to relinquish their support for him. Making the headlines was Insecure star Natasha Rothwell saying she refuses to support Kanye “just because he's selling redemption dressed up in church clothes”.
Yeah, no. I REFUSE to support a man who proudly supports a racist, homophobic, xenophobic, transphobic, Islamaphobic, anti-Semitic president whose policies endanger the very people who subsidized his career just because he's selling redemption dressed up in church clothes. GTFOH.— Natasha Rothwell (@natasharothwell) April 21, 2019
There has been consistent commentary on social media from people who maintain they are against supporting Kanye, especially since performing his Sunday Service show and accused of him of using black culture and Christianity to advance his career while supporting anti-black political policies.
I’ve supported Kanye through a lot of mess but I cannot support him using Christianity to make a profit with this “Sunday Service”. I haven’t seen a pastor there yet! It’s just wrong. Selling socks that say “church socks”. He’s a mess and I’m TIRED.— tyler moorer?? (@MoorerTyler) April 23, 2019
Imagine believing “cancel culture” is real while society still supports Kanye despite him being a professional tap dancer... Cancel culture where? When all it took was Kanye to perform mediocre negro spirituals for y’all to catch amnesia. F*ck outta my face! pic.twitter.com/SoIO8nwjU5— Bella Goth (@HoodSocialism) February 26, 2019
Amid the huge backlash from the controversial rapper, there have been some fans who speak in support of the rapper.
So all it took for y'all to uncancel Kanye West was for him to peddle around in the Black church ala #SundayService,— ? (@shawnallenlive) April 22, 2019
Kanye is a genius. He is using the very tool (church & religion) the oppressors used on us to gain back that support, all while maintaining his support for Trump
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