Share

Google Art Project now boasts a world class fashion archive

accreditation

Fashion is becoming more tech savvy with each new app developed and it seems fashion industry peeps are pretty much only stepping out of their offices and studios to attend fashion shows.

Clothes are available online minutes after being paraded on the runway, more people are starting to wear "smart" watches, trends are predicted and curated from online/social media activity and models can now even book jobs on an app.

Read more: Ubooker - the app changing the way models book jobs

But what sartorialists have been waiting for for the longest time is the ability to gain access to exclusive fashion exhibits at museums - a feat which has always been seemingly hard to achieve.

And since we're always armed with tablets and smartphones, fashion enthusiasts around the world can now visit global fashion museums and institutions with just the click of a button, thanks to Google's technology.

The "We Wear Culture" initiative is an online fashion archive, forming part of the Google Art Project's expansion as it now recognises the cultural and architectural aspects of the clothing industry.

This project was launched in 2011 as a means of creating an online portal of art exhibitions from all around the world, where users could appreciate and study art from the comfort of their own homes (or local coffee shop).

The Washington Post reported that this new fashion segment of the project has partnered with over 180 cultural institutions, showcasing collections from the likes of the Met’s Costume Institute and the Musee des Arts Decoratifs in Paris, allowing you to even zoom in as far as the seam and stitching of the garments.

Much like a real museum tour, the site which was launched less than a week ago offers a visual journey, taking you from the minds of the designers who invented the clothes we wear, to the origins of the Indian Sari, to today's high-fashion streets of Tokyo.

And in an effort to draw in the eyes of millennials (for lack of a better word), Washington Post further reports that the archive features YouTube personality Ingrid Nilsen's videos, where she explores the history of modern day clothing items such as the hoodie, choker and "sukajan" jackets (now better known to us as bomber or letterman jackets).

This 36O° video on the history of Vivienne Westwood's "Boucher" corset is one of several of its kind available on the "We Wear Culture" fashion archive.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE