More and more fashion retailers are embracing women's unfiltered features by not photoshopping out things like scars and stretchmarks and H&M has just joined the movement. According to a report in The Pool, the "Swedish fashion giant joins the likes of ASOS, Boohoo, and Missguided in ceasing to cover up its models' natural skin."
The representation of real women in their diversity is hopefully not just a trend and it's exciting to see how companies are treating women's hairy arms and stretch marks not as flaws but as an every day reality to celebrate.
Whooooo!!!! Big up H&M for producing a campaign with an image that hasn’t had the stretch marks air brushed out ????normal women have stretch marks and lumps and bumps and that’s what I wanna see in fashion marketing campaigns pic.twitter.com/dGv7ikTlwk
— Lucy Brown (@97lucycharlotte) July 26, 2018
finally a company embracing womens natural bodies . well done @H&M H&M becomes the first leading retailer not to airbrush stretch marks https://t.co/4RZ3mBqCUY via @MailOnline #H&M
— Lou Truss (@lulut_65) July 26, 2018
No one should be embarrassed about the way they look naturally.
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And we asked a few people what 'flaws' of theirs they appreciate and embrace.
tbh nothing. it was always weird to be teased for having a sharper nose than "black people" and a forehead called a "sixhead", people teased my skinniness and tallness but I was never bothered by how I look because I always looked at trees https://t.co/1u6wp2ejr1
— ?? mami (@geekjulieta) July 31, 2018
How do you feel about campaigns like this? Chat to us here.
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