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He believes "artists" can take something small and build them into something much bigger with "energy and ingenuity".
"I think we can break the class system. This sweatshirt is the blank that we used for merch. In the setting, it feels very elegant, but it’s a very simple cut design—all of the energy and ingenuity. It’s so much time that went into finding the simplest version," says Kanye, speaking to Lala Magazine in an extract obtained by Complex.
"That’s what artists do; they take everything that’s happening in life and sometimes encapsulate it into an hour and a half of Eddie Murphy on stage, or Dave Chappelle, or 16 bars inside of a verse, or the cut of a sweatshirt or a boot," he adds.
Kanye West wanted his clothes to be more than just "merch" and was frustrated when he was advised to start with tshirts and work his way from there. But he quickly recognised that [it] was the right approach.
READ MORE: Cancelling Kanye debate resurrected following his Church Clothes merch drop at Coachella
"When we did our first fashion show, in crocodile and all these exotic fabrics, there was just a block, like, ‘No, you can’t get in. No, you can’t be involved with this.’ Somehow, I actually had to go back and start with a T-shirt," he says.
Do you think Kanye West's intentions translate? Let us know your thoughts here.
Compiled by Phelokazi Mbude
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