The wait finally is over, Baby Phat’s new collection is here and it’s giving us the perfect 90s nostalgia.
The iconic streetwear brand has officially re-launched, this time in collaboration with popular retail chain Forever 21.
According to Bustle, in March Kimora Lee Simmons-Leissner, who is the founder of the brand, announced that the fashion line would be back in stores. This comes after Kelly Company acquired the brand in 2014.
The now 20-year-old Baby Phat has returned in its recognisable sleek cat logo. The Ad campaign for the new line is modelled by Kimora’s daughters Aoki Lee and Ming Lee Simmons - with a special appearance from Hip Hop Mogul Sean Comb’s twin daughters - Jessie and D’Lila. Kimora is also featured.
In a statement to Refinery29, Kimora says: “When I created Baby Phat 20 years ago, it was because women – especially women of colour – had no voice at all in the streetwear category.”
As an ode to its roots the new collection features tube tops, chunky gold earrings, one-shoulder crops and gradient lens sunglasses.
The line keeps its relevance with the always trending animal print, biker shorts, ‘chunky’ sneakers, rhinestone hair clips and cat eye sunnies.
Rhinestone Hair Clip Set
Baby Phat Rhinestone Graphic Tee
Honey Pendant Necklace
Baby Phat Graphic Sweatshirt
Cheetah Print Lace-Up Heels
Basic High-Rise Leggings
Metallic Platform Sneakers
Selected Baby Phat items are exclusively sold in the U.S.
Forever 21 SA could not be reached for comment on whether the Baby Phat items will be available is South Africa.
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