Publications
Partners
Supermodel turned entrepreneur Miranda Kerr, once said underwear is like souvenirs - it’s made to be collected. And who better than a supermodel to advise about lingerie?
READ MORE: 4 inclusive SA lingerie brands to opt for in light of Victoria's Secret fat and transphobic comments
Lingerie has long-evolved from only classic black lace or the Valentine’s Day red combos, and this year’s trends truly reflect the times as most fashion trends often do.
With the rise of Fenty Beauty, Gugu Intimates and the beloved Distraction by Bonang range, you already know you will find size and your exact nude tone options in the trendiest designs.
READ MORE: Finally! Gugu Intimates offers underwear for brown skinned girls
That's why these are our current favourite lingerie trends:
Velvet
In the true spirit of comfort and cuddles this winter, we look to Distraction by Bonang’s latest collection of lacy, velvety lingerie. For anyone enthused to try velvet undergarments, this one’s for you.
Soft cups
The soft cup trend is likely a result of the of the bralette obsession we saw surge in 2017, and it is a much-welcomed option to our bra choices. A brand that knocks this trend out the park is none other than Savage X Fenty, thanks to Rihanna and her team.
Sheer
Mesh and non-padded lace has been doing the rounds in the mainstream lingerie space and it makes quite a statement.
Cotton briefs
When Beyoncé rocked these back in 2013 in her 7/11 music video, the deal was sealed that this is a must-have item of underwear.
There’s also a reason why classic Calvin Klein briefs have become the quintessential briefs aesthetic. With comfort, ease and now an array of styles to choose from, cotton briefs are just the best.
This is where you can shop the latest trends:
Velvet
Shimmer Lace Padded Underwire Balconette Bra R 329.00
Soft cup
Love story satin & lace bralette R 249.00
Cindy fixed cup wirefree bralette R 199.00
Sheer
Mesh rainbow badge triangle bra R399
Cotton briefs
Sporty Femme High Waist Boyleg Brief R119.00
Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.
