Publications
Partners
With over 270K Instagram followers, front row seats at fashion shows and a designer wardrobe coveted by many, Noonoouri fits the criteria for any thriving luxury influencer/vlogger, no different to the likes of Kefilwe Mabote, Sarah Langa Mackay, Mihlai Ndamase, and Cynthia Gwebu.
Noonoouri has worked with Kim Kardashian as the face of KKW Beauty, as well as Dior's Maria Grazia Chiuri. This makes sense, considering she has declared that her favourite luxury brands are Dior, Versace and Gucci.
However, while this influencer ticks all the right aspirational boxes, she's not real.
READ MORE: Local experiment shows how easy it is to be a fake “influencer"
Noonoouri's content is authentic and her engagement organic, but the difference between her and any other influencer you follow is that she's a computer generated public figure created for social media - visibly so.
With a wardrobe rivaling The Fresh Prince of Bel Air's Hilary Banks, Clueless' Cher, The Nanny's Fran Fine, Sex and the City's Carrie Bradshaw and Gossip Girl's Blair Waldorf, this somewhat 'fictional' figure with facial features reminiscent of a Bratz doll, has impeccable taste in high-end clothing.
READ MORE: Instagrammers transform themselves into human Bratz dolls
With the rise of the unlikely influencer comes child influencers, fabulous mature influencers over the age of 50, and even dog influencers. And Noonoouri is one of the influencers who falls under the CGI/virtual influencer category, which Shudu, Miquela Sousa and Bermuda are also a part of.
READ MORE: Meet the world’s first digital supermodel
Shudu
Lil Miquela
Bermuda
Like Noonoouri, Lil Miquela has also sat front row at fashion week when she attended Alexander Wang's A/W 2019 show in New York.
Noonoouri's creator Joerg Zuber, has now taken her to Cape Town for the CNI Luxury Conference, which preambles the AFI Fashion Week, where she'll probably sit Frow too.
READ MORE: Is Africa ready to be a luxury fashion hub?
According to Vogue Australia, Joerg created this designer damsel seven years ago, but only officially introduced her to us on Instagram on 1 February last year. Noonoouri has described her style as a hybrid of "urban and luxury", saying she "likes opposites but always quality. I am a quality-driven girl.”
It's not surprising then that she has not only worn Vivienne Westwood, Valentino, Versace, and Dior, but also local luxury labels such as Rich Mnisi and Thebe Magugu during her #CNILux visit.
And today, this CGI style maven rocked out in Trevor Stuurman's lava dress, which was originally worn by award-winning artists Manthe Ribane.
Noonoouri's Instagram stories have been a great campsite for her fashion industry followers who want to stay up date with the CNI Luxury Conference in Cape Town. This is where she gave Hanneli Rupert of Merchants on Long as well as Laduma Ngxokolo a mention. The Maxhosa founder is a headliner for the business leg of the conference.
CEO of AFI Dr Precious Moloi-Motsepe, also appears in these IG stories, where Noonoouri hails her "the voice of African fashion."
We can't wait to see who Noonoouri will be wearing next when she hopefully sits front row at one of the shows during AFI Fashion Week.
Will it be this look also previously worn by Manthe Ribane, which consists of a Rich Mnisi gown and Crystal Birch hat?
Or will it be this distinct playful frock by Marianne Fassler?
Maybe she'll recreate Naomi Campbell's Marianne Fassler look.
Sign up for W24's newsletters so you don't miss out on any of our hot stories and giveaways.
