New Balance has redirected a portion of its skilled U.S. team to work on face masks in response to the ongoing coronavirus crisis. The footwear label posted the update on Instagram with an image of a mask and the call-out “Made shoes yesterday. Making masks today.” 

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“We are producing prototypes for face masks in our Lawrence, MA manufacturing facility,” the footwear brand has said in a press release, adding that they "hope to scale production using our other New England factories soon.” 

new balance making masks for coronavirus

The Boston-based brand has joined athletic brands such as Nike — which has begun to prototype personal protective equipment (PPE) — in the coronavirus relief effort.

It has also recently pledged $2 million ( approximately R37 million) to relief efforts aimed at local, regional, and global communities affected by the pandemic. 

Compiled by Afika Jadezweni

Additional information and image by BEEM, Magazine Features

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