The Covid-19 outbreak has caused a global shortage of important products like personal protective equipment and hand sanitiser for healthcare workers. The fashion industry was one of the first to step up and offer its resources to help fight these shortages and combat the pandemic - from Chanel to Canada Goose.
Here’s how some of your favourite brands are helping:
LVMH, alongside other cosmetics groups including L'Oreal, has been using some of its perfume factories to make hand sanitiser. LVMH also ordered 40 million masks from a Chinese supplier to combat the mask shortage.
Christian Siriano was one of the first designers to publicly volunteer to help make masks for healthcare workers in New York. Since his pledge, Christian and his team have produced over 5000 masks.
Canada Goose reopened two factories in Toronto and Winnipeg to make hospital scrubs and gowns. The company will be donating the PPE to hospital workers in Canada. Their CEO will also be donating his salary for the next three months to fund employees impacted by store and factory closures.
L.L. Bean has shifted from making products like boots to 10 000 masks a day using fabric from its dog bed liners. According to the company, it’s working with MIT and other labs to see if these masks can be used as medical masks. To combat food and security, the company’s fulfillment center employees are now working with Feeding America to pack 80 000 food boxes.
Ralph Lauren says he’s producing 250 000 masks and 25 000 gowns in the U.S.The Ralph Lauren Corporate foundation also committed a 10 million dollar donation towards Covid-19 relief.
Following the news that the coronavirus death toll in Italy had increased by nearly 400 in 24 hours, rising from 1441 to 1809, Prada co-CEOs Patrizio Bertelli and Miuccia Prada, and chairman Carlo Mazzi personally donated six intensive care and resuscitation units to three hospitals in Milan - San Raffaele, Sacco and Vittore Buzzi (a children's hospital).
Hanesbrands revealed in an Instagram post that it will committing to making FDA-approved cotton masks. The company says it’s looking to increase production to 1.5 million masks a week, and then up to five to six million masks a week.
Chanel says that it’s working with partners and volunteers from its workshops to make protective masks and gowns. Chanel also pledged to provide its workers in France with eight weeks of salary. And to help the French Government, the company donated 1.2 million euros to an emergency fund for Paris’ public hospital system and French emergency services as well as 50 000 face masks.
French luxury conglomerate Kering, which owns Gucci, Balenciaga, Saint Laurent and Bottega Veneta has made a 2 million euro (over R38 million) donation to help fight against the coronavirus. Additionally, the Paris-based company will give the French health service 3 million surgical masks which it plans to import from a Chinse supplier, and Gucci will produce and donate 1.1 million masks and 55 000 medical overalls to Italy.
Neiman Marcus teamed up with Joann’s store to produce PPE for frontline healthcare workers.
Armani announced that it would be converting all four of its Italian production sites to male single-use medical overalls for healthcare workers. Armani has also donated $1.43 million dollars to four hospitals in Rome and Milan, as well as to the Civil Protection Agency.
Compiled by Afika Jadezweni
Source: Insider US