"Everything I've done has been sincere and genuine from my heart. If I wanted to make it, the only thing I can imagine from makeup is everyone having it and if I wanted to do lingerie it's going to be the same thing. If I can make a woman feel confident just by the smallest product that is $100 I'll do it because people pay thousands of dollars for something that doesn't make them feel any better," says Rihanna.

"I feel women just need a little bit of validation, like you are beautiful, your body is beauty is beautiful, your body is sexy and you deserve to feel that way – it doesn't matter if it comes from makeup or lingerie. That's what I represent, that's what I love and it's not anything I had to makeup it's just what I feel in my heart."

Watch the video below for a sneak peak of her Savage X Fenty runway show and what her industry peers, rappers Rapsody and Big Sean, have to say about the singer turned mogul.

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