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Meme culture has infiltrated many aspects of modern life, and now into fashion. This is what we call millennial.
Viktor and Rolf brought a series of fashion statements down the haute couture runway this past week. It's the luxury house's version of slogan tees.
The graphics read: “I am my own muse” and “I’m not shy, I just don’t like you,” to name a few.
READ MORE: Dior puts on circus-themed couture show
These sassy phrases are emblazoned boldly across the voluminous ensembles.
It's as if the fashion house successfully took all our inner thoughts and made them fashion.
The message: read my dress and leave me alone.
And the internet decided to join in the fun by deep faking celebrity faces and adding their hilarious quotes on the designs.
Kris Jenner
“You're doing amazing, sweetie,” is a memorable quote by Kris Jenner. Kris was encouraging Kim Kardashian on a nude photo shoot she was doing on one of their episodes.
The phrase has since been adapted as a reaction image.
READ MORE: Celebrities are loving this Jean Paul Gaultier blazer that you could never wear to work
Lady Gaga
“There can be a hundred people in the room, and 99 don’t believe in you, but one does.”
This Lady Gaga quote went viral last year. She said the phrase over and over again while describing the support she got from her A star is born co-star Bradley Cooper.
Mariah Carey
This is one of the ultimate celebrity shade memes online. Mariah was asked about Jennifer Lopez in the early 2000s, and she simply shook her head and stated, “I don’t know her”.
Almost two decades later, it stands strong as a meme shade.
READ MORE: Karl Lagerfeld absent for Chanel haute couture show in Paris
Britney Spears
Britney’s favourite phrase from her single ‘gimme’ is officially one of the most recognisable catchphrases in pop culture.
We really would love to see Rihanna or Solange in every single dress. Or one of their own making.
And who says you can’t run with this creation? Or maybe a celeb will when they organise the next bachelorette party, perhaps?
What do you think? Chat to us here
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