We all know those ads... Beautiful people of all generations captured 'in the moment', striking a pose that looks oh-so-natural, like it's just snippet taken from their normal day-to-day.

The clothes are always colourful, floral, printed, whimsical and, above all, statement-making while still being very chic.

Here's what to buy for that stand out, but fit in look:

Remember, it's all about the outfit recipe - pair a statement piece, earring or footwear with other classic items. Never combine all of the below ingredients - we are not baking a Christmas fruit cake!

The statement piece:

A classic A-line skirt goes with so much and is generally very flattering. Pair this with more classic, toned-down items like a white shirt.

Front Button Mini Skirt Yellow, c(inch), R249 at Spree.co.za

Mesh Jumpsuit, R179.99 at MRP. Shop MRP's Project range now (we love the Mexican florals for spring).

This has just the right amount of oomph and can be worn with heels, espadrilles or sneakers.

Chulaap is now available at Spree.co.za. This trench coat, R3279, gives us life! The print is bold, yet chic and sophisticated. It will make you stand out, but fit in because of the coat's classic silhouette.

We also adore how this classic bomber pops in emerald, R399, Superbalist.com

Add a sleeve vibe with a classic white shirt with a twist, Forever New, R899.

Statement earrings:

Drop tassel earrings, R25.99 at MRP. (Available later in July)

These beauties from local jewellery designer Waif.

Get any of Lorne's statement earrings. They are all super fun and fabulous.

??

A post shared by LORNE (@for_lorne) on

Pichulik Hokusai earrings, R 620.

Also visit Convoy in Cape Town and Melville for awesome local designers that pop!

The footwear:

Wow with these embroidered heels, R179.99, MRP. (Available later in July)

Loving these velvet heels, at Zara.

Yes to floral loafers paired with a black jumpsuit, R999, Steve Madden.

Scalloped mules for the win! R429, H&M.

Images: Supplied