Local underwear brand Gugu Intimates is a brand which has finally changed the norm of "nude" underwear meaning beige rather than an array of beige to brown tones.
Between 10and5 editor-in-chief, Stefanie Jason notes how it is "only now, after centuries of work put into developing fashion, the entertainment industry, beauty products and more, are our needs as black people (hell, pretty much all marginalised groups) included and catered for."
In light of this, Between 10and5 celebrated the empowering New Naked range by Gugu Intimates with this Glow Up Party shoot (below), featuring five beautifully diverse local creatives.
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Photography: Lauren Mulligan
Production: Stefanie Jason
Creative direction: Lee-Ann Orton
Assistant: Aimee-Claire Smith
Make-up artist: Alex Botha of Lampost (using Dermalogica products)
Graphics: Tiger Maremela
Models: Nkulsey Masemola, Lisa Ally, Boitumelo Rametsi, Nolwazi Tusini and Luke van der Burg