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5 min with Khothatso Laurence Tsotetsi

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Fashion designer Khothatso Laurence Tsotetsi had supermodel Alek Wek walk for him at Mercedes Benz Fashion Week Africa 2013.

He is the face behind Kelly Khumalo’s most exquisite ruffle dress that she wore at the #sama23. We were honoured to work with the talented fashion designer for our August main fashion spread.

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What is it about your designs that women love?

The brand is highly being built on relating to women in many ways, over the years of working with all different types of women we got to discover that above everything these women relate to our brand through emotion. Each individual that adorns themselves in our ensembles, constantly expresses how they feel in it. They relate their feelings better and differently in each piece and it calls for them to return.

You work with a lot of women. What do you think women want in terms of how they want to look?

Any woman’s priority in any ensemble is to look exaggeratedly beautiful. Outstanding; to a point where it's just about them and how they look. Hug the body and perform magical construction tricks to accentuate what they have and create different emotions, play with their looks, then, they are happy.

What is your favourite trend currently?

Fortunately, we do not follow trends with any of our pieces, as we believe a trend is a temporary emotional piece, which is due to change at any given season. However, we create timeless pieces, which will resonate the same feeling if not different depending on where you wear it to.

What is the first thing you do when you wake up?

First thing always, is read a text from my assistant of what needs to be taken care of in the day.

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