In support of women who choose to feed their babies wherever they areNestle is commemorating World Breastfeeding Week by setting up a Breastfeeding Station at Baragwanath Taxi Rank in Soweto for the month of August.
According to the World Health Organisation (WHO), breastfeeding is one of the most effective ways to ensure an infant’s health and survival. In line with WHO’s recommendations, the Nestle Breastfeeding Station will form part of the brand’s pledge to support breastfeeding as the best source of sustenance for infants and young children. WBW is an annual event coordinated by the World Alliance for Breastfeeding Action (WABA), a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide to improve infant health.
Medical and Scientific Affairs Manager at Nestle, Anne-Marie De Beer emphasises on the need for breastfeeding stations for mothers. “We need to encourage moms to breastfeed wherever and whenever. One of the challenges that mothers often have is when they have small babies and they need to breastfeed, there’s not always a space for them just to go and sit with some dignity and have a space to breastfeed their babies”, De Beer says.
In the sense of normalising breastfeeding, De Beer says having breastfeeding stations is one of the measures in making public places available for moms to breastfeed. “The other thing that’s important is that as society we need to talk about breastfeeding more. We need to get men and dads involved also in this communication that breastfeeding is really the most optimal way of feeding babies”, she says.
Five benefits of breastfeeding
“As society we need to support and enable moms to breastfeed”, De Beer says. The people that are frowning upon breastfeeding often just require some education on the benefits of breast milk and that it’s a perfectly natural process. As humans we are designed to breastfeed, I think that the one thing is that society needs to be educated on breastfeeding, the benefits of breastfeeding and why its important for moms to continue breastfeeding for as long as possible. I think the other thing that we really need to do as society is to encourage moms to breastfeed and really be there to support them”, she says.
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