It's hard not to swoon over Idris Elba in Stella McCartney’s important campaign against breast cancer

Stella McCartney has asked the hunky actor Idris Elba to join her campaign to raise awareness around breast cancer. Stella lost her mom Linda to the disease in 1998 and Idris lost his dad to cancer about five years ago. So it’s a cause close to both their hearts. 

According to Vogue, Stella recently released the video called All Is Love with Idris narrating the solemn and poetic video about breast cancer, with images of female cancer survivors and their bodies — scars and all — as he says, “Praise to the power that cancer could not take.”

READ MORE: Zoleka Mandela shares pictures of her battle with breast cancer

The video also came with the announcement that Stella has created a charity called Stella McCartney Cares. As part of the project, she will donate 1 000 post-operative mastectomy compression bras, called the “Louise Listening” style, named after her mother.

According to WWD, the Louise Listening bra was introduced in 2015 and the 2018 version has been modified to include soft internal pockets for use with prosthesis, wide adjustable straps and an extended size range of small to extra large.

“The reason I designed the Louise Listening bra is my experience of seeing someone that I loved go through such a traumatising operation, a mastectomy,” McCartney said according to the Hollywood Reporter. 

She found that available mastectomy bras weren't feminine enough, and wearers lost a “sense of who they were as a woman,” inspiring her to create a bra in 2015 that “celebrates the power” of womanhood.

READ MORE: H&M launches a beautiful and functional bra collection for breast cancer survivors

The imagery in the video will be displayed in an exhibition – running until November 9 at McCartney’s Bond Street store in London – which hopes to offer customers insight and support on the subject.

“Along with many other people, I was unfortunate enough to have lost my father to cancer five years ago,” said Idris, talking about his association with the disease. “Removing the taboo around men talking about breast cancer and encouraging other men to talk about it with their wives, mothers, sisters isn’t something we often see or hear about, but it should be. We should be encouraging the women in our lives to go for regular check-ups.”

READ MORE: Serena Williams goes topless and sings for breast cancer awareness

Stella has also created a limited edition bandana to go along with the video in collaboration with Best Made Co and will be available to purchase from October 15 for £75 (R1 416). The bandana benefits the Linda McCartney Centre in Liverpool, England; the Hello Beautiful Foundation in London; and Memorial Sloane Kettering in the U.S.