In an attempt to promote healthy food choices, over 200 Pick n Pay stores across the country now offer free fruit to shoppers’ children under the age of 12. The Free Fruit for Kids initiative was originally launched in selected stores but has now rolled out to include more stores nationally after overwhelmingly positive feedback from customers.

Apples and bananas will be available for the rest of 2018, while other seasonal fruit will also be offered, such as nectarines, dessert peaches and plums, in the summer months. All fruit will be served whole.

Jacqui Peacock, Pick n Pay product category manager, says that the free fruit baskets will be a great way for Pick n Pay’s youngest patrons to keep occupied, and a help to parents trying to keep their children entertained during a shop.

“Fruit and vegetables are filled with nutrients, including vitamins, minerals and fibre. We hope this initiative helps to keep children off the less-healthy snacks when shopping, and helps instil a lifelong healthy eating habit."

"Fruit is an easy, quick and healthy snack. We always look for ways to improve the shopping experience for our customers, and we hope the in-store fruit baskets become something children really look forward to when shopping with us,” says Peacock.

She adds that getting your children to embrace a healthy lifestyle is really important. While Pick n Pay offers free fruit to the young ones, it’s also possible to get them to be more enthusiastic about veggies by being a bit creative.

"We’ve found the ‘veggie challenge’ works well, where kids at home eat a vegetable each day with a name that starts with each letter of the alphabet – from aubergines to zucchini. Part of the fun is to ask your children to identify the different vegetables in-store and to find vegetables they might not have eaten already.”

Free Fruit for Kids is currently available in over 200 Pick n Pay stores across the country. Based on customer feedback, the number of stores participating in this initiative is expected to grow in the coming