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Happiness Index: South Africans find glimmer of hope amid declining life satisfaction

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South Africans are experiencing lower levels of psychological stress, but they are also becoming less trusting of institutions, such as government, municipalities and police.
South Africans are experiencing lower levels of psychological stress, but they are also becoming less trusting of institutions, such as government, municipalities and police.
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A new study by the Bureau of Market Research (BMR) has found that South Africans' life satisfaction levels have declined over the past decade, but there is a glimmer of hope.

READ: Africans are unhappiest in 10 years

The study, which was conducted among 2 000 respondents, found that South Africans are becoming more adaptable and hopeful, which is leading to higher levels of satisfaction in some areas of their lives.

The study, which was released on Tuesday, also found that South Africans are experiencing lower levels of psychological stress, but they are also becoming less trusting of institutions, such as government, municipalities and police.

The report stated:

On a positive note, the BMR’s findings showcase lower levels of psychological stress evident among South Africans. On the contrary, the BMR research indicates declining levels of consumer trust coupled with increasing distrust in the national government, municipalities and police service. According to the BMR study, South Africans also expressed lower and limited trust regarding internet security, online shopping, financial institutions, the media, and popular brand names.

In 2022, the BMR study reported that South Africans’ life satisfaction levels declined in the last 10 years and reached the lowest level since the start of the study in 2012. However, the 2023 results reveal a glimmer of hope, with more South Africans feeling seemingly more satisfied about some of life's spheres.

The report stated:

South Africans’ ability to adapt to changing and difficult life circumstances with the hope that their situations will improve dictates the key drivers for the rising life satisfaction levels in some satisfaction indicators in 2023.

READ: How happy are South Africans? Not very, says World Happiness Report

The BMR's senior researcher, Dr Jacolize Poalses, said that research on the state of happiness of a nation is important for understanding wellbeing beyond economic indicators. She said that the purpose of this research was to inform policy decisions and to guide social progress goals.

Poalses said:

By prioritising life satisfaction research, the government, business, and civil society can work towards creating environments that foster wellbeing and enhance the quality of life of citizens.

Below are some of the key outtakes of the index:

Some of the key indicators from the latest happine
Some of the key indicators from the latest happiness index. Graphic: Theuns Kruger


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