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Steward Masela | Does the business of football need a marketing injection?

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Football fans converged at the OR Tambo airport to welcome Banyana Banyana back from Morocco. Photo: Samuel Shivambu/BackpagePix
Football fans converged at the OR Tambo airport to welcome Banyana Banyana back from Morocco. Photo: Samuel Shivambu/BackpagePix

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They are searching for the perfect number 10 – Pelé, Jomo Sono or Lionel Messi – a player who not only provides entertainment but is also valuable and desired by brands, fans, rivals and the general public.

READ: Why Danny Jordaan won't go

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