How SiSi is evolving for the future

13 Dec 2020

Helen Herimbi

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SiSi clothes are made so that they stay in fashion season after season. Pictures: Supplied

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When Cynthia Allie and Yasmin Furmie started their brand SiSi at the beginning of 2017, they had one goal in mind – to bring women of all ages “the classic white shirt with an edge”.

Since then, their goal has evolved just as much as they have. This month, SiSi’s fifth collection had a pop-up party in Kramerville, Johannesburg, and the brand plans to sell the collection online if there is demand.

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