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Whether it's comedians delivering witty skits, dancers captivating with their moves, musicians infusing amapiano rhythms, or makeup artists adding sparkle to beauty trends, the platform boasts a diverse spectrum of entertainment that resonates globally. South African creators and influencers have undeniably left an indelible mark on this international stage.
The abundance of South African talent on TikTok spans various genres and niches, with DIY enthusiasts sharing life-changing hacks, contributing to the vibrant and thriving creative community.
#YearOnTikTok 2023 goes beyond celebrating trends; it encourages users to revisit their favourite memories, all in true TikTok style. Through the power of community, the app has successfully connected people from diverse backgrounds, fostering a profound sense of inclusivity.
READ: Online TikTok musician's holy grain or destruction?
Bianca Sibiya, head of content operations for Sub-Saharan Africa, delves into the core of the campaign, stating:
In 2023, trending content took over For You feeds - especially across cooking, dance challenges and life-altering experiences, with wildlife adding to the thrill.
These are the videos that caught everyone's attention
@lastsightings - Rhino charges at a group of Safari visitors in South Africa
@latestsightings Rhino charges car down the road ??????
? original sound - Latest Sightings
@hallebberry - Halle B Berry impersonates how male cooking creators behave in their videos
@hallebberry Thank you for yalls reaction to these, i have been having so much fun creating them.♥? #hallesvids #levelupafrica ? Hey Sexy Lady [Feat. Brian & Tony Gold] - Shaggy
@dezz_lee - Dezz Lee does a dancing and sing-a-long video
@dezz_lee Send this to someone and say nothing ??#tiktoksa #tiktoksouthafrica #drinkwerrr?? ? original sound - (????)?Dezz_lee??
@sach_hime - Sachi does cosplay like no other
@sachi_hime96 Fake Body??Mushroom Princess finally does the mushroom dance????#princesssachiko #relatableanime #mushroomprincesssachi #sachioc ? ?????? feat.???? - 0am
@chadjones957 - Chad Jones dancing with his parents to a viral song for Mother's Day
@chadjones957 Happy Women’s Day ?????? dc: @Kananelo_n_ @Tlhogi Molefi #uJonesFam #trend #amapiano #fyp #fy #tiktoksa #trending #viral #womensday #family #dance ? original sound - Amapiano_Lyfstyle
@paballokgware - The Rich Mak and Mapula at it again for Easter Break
@paballokgware Preps are underway ??
? O Nketsang? - Rex Rabanye
TikTok as an emerging search engine
TikTok is rapidly emerging as the preferred search engine for a growing number of its users. The app empowers content creators to share succinct, 15-second videos on virtually any subject.
Beyond its initial purpose, TikTok has evolved into a multifaceted platform, now serving as a news source. Users turn to TikTok to acquire new skills, seek out recipe ideas and even gather travel recommendations.
The app's versatility has expanded its role beyond mere entertainment to encompass a diverse range of informative and practical uses.
Users are no longer limited to traditional textbooks or long lectures; they can watch and learn on the go while enjoying entertaining videos.
Discover the most popular hacks, tricks and how-tos that improved our lives in 2023
@life_with_lerato - Cooking mopane worms with Lerato
@life_with_lerato Would you be willing to give these a try? #AfricaMonth #KnowAfrica #lifewithlerato #mopaniworms #mopaniwormsrecipe #southafricanrecipe ? original sound - Life_with_Lerato
@portia_mthethwa - Skincare routines mean self-care
@portia_mthethwa Skincare routine for less than R100 for instant glow ???? #portiamthethwa #porshplugs #porshairgrowthoil #smallbusiness #somabhizinisiOyiGraduate #viralvideo #fyp #fyp ? original sound - Portia Mthethwa
@mbalinhlapho - Cleaning the shower with Mbali Nhlapho
@exquisitedeluxecakes - Tutorial on how to make a heart-shaped cake
@exquisitedeluxecakes Another way of making heart shaped cake we are based in Centurion #exquisitedeluxecakes #recipesoftiktok #learnontiktok #eastertreats ? Umlilo - DJ Zinhle
@databudd - 3 WhatsApp tricks to start using
@databudd WhatsApp Tricks that you should start using #learnontiktok #tiktoksouthafrica #tiktoksa #tips ? original sound - databudd: data analytics, tech
@LaChief - Lachief shows how to protect WhatsApp from hackers
@.lachief I you use whatsapp you have to try this to protect your from hackers. #whatsapp #whatsapptips #whatsappchat #whatsapphacks #whatsappstatus #whatsapp_status #whatsappstatusvideo #lachief #education #techtok #learnontiktok ? original sound - ??????????????
Year on TikTok 2023 is based on internal research and trends analysis conducted from January to October 2023.
