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Orion Lee Herman is the founder and CEO of LiquidGold, a company with a mission to help save the environment though recycling and repurposing human urine.
“I was at a personal crossroads in my career as an industrial psychologist and wanted to venture into something new. Initially I wanted to do something that would create a legacy for my family, but this has since become something much bigger. My passion is to help communities and save the environment,” Herman says.
His research into social entrepreneurship and environmental issues highlighted that South Africa isa water scarce country, and especially poor and rural communities need sanitation solutions. “I saw the potential in waterless urinals in this regard, but this then led me to consider the entire circular economy. Why not repurpose urine?” Herman recounts.
