Lucas Maluleke started Trailored, a small custom trailer company, in a Soweto garage in 2003. At the time, the business could build one new trailer every few three to four months - but has since expanded capacity to produce more than that each day.
The business has also been buoyed by a R2.3 million cash injection through equity crowdfunding platform GoGetta, which they hope will help it become the largest trailer manufacturer on the continent.
Hlanganiso, Maluleke's son, says he "grew up listening to the sound of the grinder in the backyard". His father eventually moved the business out of the family garage to a local bus stop and later to properties close to main roads to better advertise his products.